Friday, October 17, 2014

Study Shows Twitter Activity Can Increase Live Broadcast Television Ratings


A Nielsen study found that the volume of tweets can cause significant changes in live TV ratings among 29 percent of the 221 episodes studied through minute-to-minute research and analysis of trends in live TV ratings and tweets. This study also analyzed the impacts of tweets based on genre of the television program and found that significant differences exist based on genre. Tweets had the greatest impact on programs in the competitive reality genre; they influenced ratings increased in nearly half (44%) of episodes studied. Other genres such as  comedy (37%) and sports (28%) also showed significant increased tune-in ratings driven from tweets, while programs in the drama genre were less affected (18%) by tweets during and before episodes. This study therefore suggests and confirms that Twitter is now not only a become a popular destination where fans can talk about their favorite TV shows in real-time, but also an influential platform for live TV ratings.

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